Aware of the skate world’s unofficial acceptance of the Dunk, a shoe that was, at the time, cheap, easy to come by and durable, Trojan horse attempts were made by the Swoosh to capitalise on the scene, with Dunks that featured updated materials and designs, padded tongues and 3M reflective taping. This is when they officially stepped into the world of skateboarding, having tried to cater to the sport with shoes like the fairly ill-named ‘Choad’. However, like all markets, it ultimately comes down to supply and demand - if a product has a community of collectors and an active market, trade will flourish.”Īn advert for the original Nike SB Dunk Nike SBĪnother milestone in the convoluted Dunk timeline – and a constant point of contention and conversation amongst men who spend the same amount of money as a Big Holiday on trainers – is the year 2002 and the launch of Nike's SB imprint. These sneakers are highly coveted, and over the past 30 days, the average SB Dunk has sold for 375% more than their average retail price. In addition to their world-class collaborations and storytelling, Nike Dunks have also proven to have incredible value. “Nike Dunks have been one of the fastest-growing segments of our marketplace. “The global sneaker resale market is experiencing massive growth - with an anticipated market size of over $30 billion by 2030 - and we’ve seen that first-hand on StockX,” says Jesse Einhorn, Senior Economist at the site. ![]() Fancy a pair of 'Chunky Dunkys'? That will be around £1,500 on StockX, please. Proving the shoe's long-standing versatility and appeal as a wet dream for collaborators, last year Nike partnered with names, brands and bands as eclectic as Cactus Plant Flea Market, The Grateful Dead and the aforementioned Ben & Jerry's. ![]() In 2001 Nike collaborated with Stüssy, the first time it had partnered with a clothing company, creating a ‘hype’ moment that was a precursor to the raffle, queue, Palace, Abloh and Supreme fire extinguisher frenzy of modern day streetwear culture. By the early Nineties it had been repurposed as a skate shoe in the New York scene, where its flat, thin sole (remember how important that was?) and heavy-duty build made it a perfect crossover trainer. Spike Lee became an early adopter and the brand created special yellow and black editions for Wu-Tang Clan. By creating a shoe that, by design, worked across so many different colourways, Nike had laid down the foundations for the modern collaboration format.
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